Logo
Use the logo consistently across presentations, documents, and marketing materials to reinforce the brand and ensure every communication is instantly recognisable.
Logo guidelines
Fonts
Our typefaces bring clarity and personality to communications. Funnel Display shapes headings, Lato supports body text, and both maintain consistency across all seven languages we use.
Font guidelines
Colour
Orange leads the palette with energy and emphasis, neutrals provide balance and clarity, and supporting colours reflect product icons, creating a familiar and recognisable visual identity.
Colour guidelines
Visual Language
Illustrations add character and clarity, helping explain complex ideas. They cover a wide range of topics while reinforcing the brand’s recognisable and approachable visual style.
Visual Language guidelines
Video
Videos bring the brand to life in video intros, outros, and motion graphics. It adds energy and personality while keeping all moving visuals consistent and recognisable.
Video guidelines
Tone of voice
Our tone of voice shapes how the brand speaks and connects. It balances clarity, confidence, and personality, keeping every message recognisable, approachable, and consistent.
Tone of voice guidelines